UpNorth Distribution Custom Rolling Tray Design

Custom Rolling Tray Design Brief

In the ever-evolving cannabis industry, standing out through custom merchandise is essential for brand recognition. UpNorth, always looking to offer their customers unique and high-quality products, envisioned a limited-edition series of custom rolling trays. These trays, a staple accessory for their discerning clientele, needed to be both functional and representative of the brand’s premium image. Alkalyne was tasked with bringing this concept to life, ensuring the custom rolling trays would meet the highest standards of craftsmanship and design, while perfectly reflecting UpNorth's brand identity.

Challenge

The primary challenge was twofold: sourcing a vendor who could produce high-quality custom rolling trays that would elevate the UpNorth brand and creating a design that would resonate with both the brand’s ethos and a diverse customer base. The custom rolling tray design had to be practical for everyday use yet stylish enough to become a highly coveted item among cannabis enthusiasts. The product needed to not only serve a functional purpose but also embody the elegance and sophistication of the UpNorth brand, making it a must-have accessory for their customers.

Solution

To meet the challenge, Alkalyne embarked on an extensive vendor sourcing process, focusing on finding a manufacturer capable of delivering top-tier craftsmanship for the custom rolling trays. Quality and reliability were paramount. Once we secured a trusted vendor, our design team went to work, creating multiple layout variations for the custom rolling tray. Each design incorporated UpNorth’s brand elements, blending sleek aesthetics with practical functionality to ensure the tray would be both visually appealing and user-friendly.

After a collaborative process with UpNorth, the final design was selected. The chosen custom rolling tray featured a bold yet minimalistic design that aligned perfectly with the UpNorth brand. It showcased the company’s logo prominently, with subtle design elements that elevated the tray beyond a typical accessory. The custom rolling trays were produced in a limited run of 300 units, with Alkalyne overseeing every aspect of production to ensure each tray met the highest quality standards.

Outcome

The custom rolling trays were an instant success upon launch. Limited in quantity but unlimited in appeal, they quickly became a must-have item for UpNorth’s loyal customers. The trays’ sleek, high-quality design combined with their practicality made them popular among both casual users and cannabis connoisseurs. By offering a custom rolling tray that perfectly represented the brand’s values, UpNorth not only provided a functional product but also strengthened their brand’s prestige.

This successful launch of the custom rolling tray not only fulfilled a functional need for UpNorth’s customers but also reinforced the brand’s reputation for delivering high-quality, branded cannabis accessories. The custom rolling trays became a symbol of the brand’s dedication to quality, helping UpNorth continue to stand out in the competitive cannabis industry.

Client Testimonial

"Alkalyne was instrumental in expanding our brand presence through their design and production of our custom rolling trays. They delivered a product that our customers love, perfectly aligning with our brand's image and quality standards. This limited run has been a fantastic addition to our merchandise line, and we're thrilled with the response from our community."
— Geoffrey Hoopes, CEO, UpNorth