Alkalyne Blog
Insights from the Digital Frontier
From Sea to Silicon: How Coding Became My Turning Point
May 20, 2025
Some turning points in life are dramatic. Others creep up on you slowly—like learning to write C++ in a marine lab while waiting for sand to dry. After switching my major to Oceanography, I finally felt like I was gaining momentum. I liked the challenge, the complexity, and the multidisciplinary nature of the field. I…
Local SEO Basics: A Step-by-Step Guide to Getting More Calls & Customers for Your Small Business
Ever feel like your business is invisible online, even though you know you’ve got exactly what the local community needs?…
College Confusion: How I Changed Majors (and Direction) Multiple Times
Like a lot of people, I didn’t have it all figured out when I went off to college. I wasn’t…
Should You Hire an SEO Freelancer or Keep Marketing In-House?
If you’re like most small business owners I’ve worked with, digital marketing often hovers somewhere between “urgent” and “overwhelming” on…
Why Getting Your Business on Apple Maps Is More Important Than You Think
When we talk about local SEO, most business owners immediately think of Google—and for good reason. Google Search and Google…
From Cartridges to Code: How Video Games Sparked My Career in Tech
Before I ever wrote a line of code or launched a freelance business, I was just a kid glued to…
5 Signs Your Small Business Website Needs a Rebuild Instead of an Update
If you’re running a small business, your website is probably the workhorse behind almost every sale and inquiry. But over…
Local SEO vs. Google Local Service Ads: Which One Do I Recommend to Clients?
If you run a small business, you’ve probably heard two things over and over again: As a freelance digital marketing…
How I Help Local Businesses Get Found in Voice Search
If you’ve ever asked Siri where to eat or told Google to “find a plumber near me,” you already understand…
5 Website Must-Haves I Always Recommend to Small Business Clients
Whether I’m building a site for a local service business or consulting with an agency that needs white-label support, one…
Why Your Website Isn’t Bringing You Leads—And How to Fix It
Let me guess—you’ve spent good money on your website. It looks clean, it loads fast enough, and your business is…
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