Promotional Product Design

In the cannabis industry, budtenders are one of the most critical links between brands and consumers. Humboldt Alchemy Group (HAG) recognized the need to equip their retail partners with the right tools to tell their story—and trusted me to help them create a branded promotional product that was as informative as it was engaging.

As a freelance designer, I developed a custom, double-sided budtender info sheet—designed to educate, empower, and promote the HAG brand across retail dispensaries.

Budtenders operate in a fast-paced, high-pressure environment. HAG needed a resource that would:

• Deliver key product knowledge quickly and clearly
• Reflect HAG’s premium brand identity
• Highlight cultivation methods, product quality, and variety
• Be easy to reference during real-time customer interactions

It had to be compact, visually appealing, and packed with enough information to support effective selling—without overwhelming the user.

I crafted a polished, double-sided layout that balanced branding and function:

• Strategic Content Flow: Organized information to guide the reader’s eye naturally through product highlights, benefits, and differentiators.
• Strong Visual Hierarchy: Used typography, icons, and brand colors to make key points instantly recognizable.
• Brand-Integrated Design: Ensured the final piece aligned perfectly with HAG’s established aesthetic—reinforcing trust and credibility at the point of sale.
• High-Quality Print Production: Delivered print-ready files optimized for clarity and durability in retail environments.

The final product provided budtenders with a professional, easy-to-use tool that strengthened both confidence and sales conversations.

The custom budtender guides helped Humboldt Alchemy Group:

• Increase product understanding among retail partners
• Enhance brand consistency across dispensary locations
• Support better customer interactions and in-store education
• Position themselves as a premium, trusted brand in a competitive market

Budtenders reported greater confidence when recommending HAG products, and the guides quickly became a staple educational resource in dispensaries.

“Andrew’s digital marketing services have been a game-changer in how we support our frontline – the bud tenders. The double-sided info sheets he crafted for us are more than just informative; they’re a testament to our brand’s commitment to quality and transparency. It’s rewarding to see our brand being communicated with such precision and enthusiasm, all thanks to the excellent groundwork laid out by the Andrew.”
— Eric Martin, CEO, Humboldt Alchemy Group