Packaging Design

Huckleberry Hill Farms is one of Humboldt County’s pioneering cannabis farms, known for their dedication to quality, sustainability, and compliance. They needed packaging that would reflect their heritage while meeting California’s strict cannabis regulations—especially for their new ready-to-grow seed tubes.

As a freelance designer, I worked with Huckleberry Hill Farms to create a packaging design that captured their story, reinforced their brand identity, and stood out on dispensary shelves.

Huckleberry Hill Farms needed a packaging design solution that could:

• Align with their rich brand identity rooted in Humboldt’s rolling landscapes
• Comply fully with California cannabis packaging laws
• Create shelf presence in a highly competitive and regulated retail space
• Visually communicate quality and authenticity in a compact format

Navigating the balance between strict compliance and compelling design was critical to success.

I designed a two-tone layout inspired by Huckleberry Hill Farms’ logo and ethos:

• Visual Brand Integration:
  Carried forward the iconic rolling hills motif into the new design for strong brand recognition.
• Regulatory Compliance:
  Incorporated all required cannabis warning elements and compliance labeling—seamlessly blended into the overall artwork.
• Shelf Appeal:
  Developed clean, earthy color tones and structured layouts that conveyed trust, craftsmanship, and quality at a glance.
• High-Impact Presentation:
  Created packaging that not only protects the product but becomes part of the brand’s storytelling in retail environments.

The result: a design that honors heritage while staying compliant and competitive.

The new packaging:

• Boosted product visibility across dispensaries
• Solidified Huckleberry Hill Farms’ reputation as a premium, compliant brand
• Strengthened brand recognition among consumers and industry insiders
• Earned a feature in Packaging of the World, a major industry design publication

The packaging has become a proud extension of Huckleberry Hill Farms’ story and values.

“Andrew has been instrumental in bringing our vision for Huckleberry Hill Farms’ product packaging to life. His ability to navigate the complex landscape of California’s packaging regulations without sacrificing design quality has made our products stand out. Thanks to Andrew, our seed tubes are not just regulatory-compliant, but they also carry the essence of our brand to consumers far and wide.”
– John Casali, Owner, Huckleberry Hill Farms.