Nonprofit Website Design
Nonprofit Website Design Brief
The Ama Foundation supports homeless and at-risk children in Nepal through a loving, long-term home called Ama Ghar. Their mission is powerful—but their website was failing to tell the story. After sitting unfinished for nearly a year, their digital presence lacked the warmth, functionality, and clarity needed to connect with global supporters.
As a freelance digital partner, I was brought in to revive the stalled website redesign and deliver a platform that would become the heart of their fundraising and outreach.
The Challenge
The Foundation’s site had been left in limbo—partially built, poorly structured, and ineffective for driving donations or engagement. They faced:
- An outdated design that failed to reflect the heart of the mission
- A disorganized content layout with few live pages
- A poor donation experience that created friction
- Missed opportunities for storytelling, updates, and donor connection
- A pressing need to reignite digital momentum and regain credibility
With fundraising relying heavily on online engagement, a functioning and inspiring website was critical.
My Solution
To bring the project back to life, I rebuilt the site on a custom WordPress theme—designed to highlight the foundation’s story and simplify the donor journey.
Key improvements included:
- A refreshed, emotionally resonant design that reflects the warmth of Ama Ghar
- Reorganized content and storytelling structure to guide visitors
- A user-friendly donation system integrated with their existing platform
- SEO improvements to increase visibility and reach new supporters
- Mobile responsiveness and accessibility upgrades across the site
The site now works as a reliable digital base for outreach, education, and fundraising.
The Outcome
With the new website in place, the Ama Foundation saw:
- Increased donations through a simplified giving experience
- Stronger engagement from new and returning supporters
- More effective storytelling through a modern visual and content structure
- A renewed sense of digital credibility and professionalism
The relaunch has helped amplify the foundation’s impact—one supporter at a time.
What The Client Said
“The transformation of our website has been remarkable. Andrew didn’t just give us a new look; he gave us a more functional platform that tells our story with heart and clarity. Donations have increased, and our community is more engaged than ever. This has been a game-changer for the children we support.”
— Cathy Clifton, Director of Communications, Ama Foundation
Freelance Nonprofit Website Design with Purpose
If you’re a nonprofit looking for a web partner who understands how to turn mission into action—or an agency that needs help delivering results for cause-driven clients—I offer freelance website design focused on storytelling, impact, and long-term success.