Lifestyle Website Design

GFF Magazine has long been a trusted voice in the gluten-free community, celebrated for its beautiful print editions and curated recipes. But as consumer habits shifted toward digital content, the brand needed a website that could carry its legacy forward—without losing the warmth and quality that made it beloved.

As a freelance web designer and developer, I led the digital transformation—building a lifestyle website that preserves GFF’s visual storytelling while introducing modern strategies for monetization and audience growth.

GFF faced a critical moment:

• Transitioning from a respected print publication to a fully digital platform
• Preserving the brand’s signature style and editorial voice
• Creating a metered paywall to balance free access and subscription revenue
• Encouraging loyal readers to engage online without alienating newcomers
• Ensuring mobile responsiveness and modern UX across devices

The site needed to feel like a natural evolution—not a departure.

I developed a modern, user-centric WordPress website tailored to GFF’s lifestyle audience.

Key features included:

• Visual-first layouts to showcase recipes, blog posts, and photography
• Metered paywall system that offers teaser access before prompting subscriptions
• Responsive mobile design to support browsing, reading, and subscribing on any device
• Flexible CMS structure allowing GFF’s editorial team to easily manage content
• Optimized load times and SEO foundations to expand digital reach

The strategy combined beautiful design with smart digital publishing functionality—giving GFF the tools to grow online sustainably.

GFF Magazine’s new website now:

• Successfully bridges its print legacy with a digital-first future
• Increases user engagement through better UX and editorial presentation
• Monetizes content sustainably with a metered paywall
• Expands reach among a broader gluten-free and lifestyle readership
• Strengthens brand loyalty by offering an exceptional online experience

The digital platform now supports GFF’s mission of bringing delicious gluten-free living to a global audience—without compromise.

“Andrew’s creative and technological expertise has been instrumental in bringing GFF Magazine into the digital forefront. The transition from print to digital was seamless, and the new website perfectly encapsulates the essence of our brand. His strategic implementation of the paywall has unlocked new revenue potentials while maintaining the integrity of our content. We couldn’t be happier with the outcome.”
– Erika Lenkert, Founder, GFF Magazine