HR Website Design

HRO Resources offers a wide range of services—from health benefits to payroll and compliance—but their website wasn’t doing them justice. They needed a modern platform that clearly presented their offerings, supported ongoing content marketing, and delivered a smoother experience for clients.

As a freelance digital partner, I worked closely with RSO and HRO’s leadership team to design and develop a flexible WordPress site that looks great, works fast, and makes it easy for visitors to find the HR solutions they need.

HRO’s website needed more than just a facelift. The issues included:

• A dated design that lacked credibility
• Navigation that made it hard to understand service offerings
• No blogging functionality for content marketing
• Poor mobile usability and slow performance
• Limited backend flexibility for updates

They needed a site that was both comprehensive and easy to use, especially for business owners evaluating complex HR services on the go.

Working alongside their marketing partner, RSO, I created a custom WordPress solution that included:

• Mobile-optimized, responsive design for better usability across devices
• Clear information architecture to make exploring service offerings intuitive
• Blog integration to support HRO’s content strategy and industry leadership
• Streamlined backend tools so the team could update content with ease
• Collaborative QA to ensure alignment with HRO’s messaging and SEO goals

The new HRO Resources website delivered measurable improvements:

• Increased user engagement and time-on-site
• Reduced bounce rates through improved navigation and performance
• A clear boost in service inquiries and content visibility
• A platform that now reflects the scale and professionalism of their business

It’s a site that supports both their brand and their marketing strategy—and it’s built to grow with them.

“We approached Alkalyne Solutions with a vision for our website that many thought was ambitious. Alkalyne’s digital marketing services, in partnership with RSO, not only delivered on that vision but exceeded our expectations. The new site is not just visually striking but also incredibly functional. Our clients can’t stop talking about how easy it is to find the information they need. The blogging feature has become a cornerstone of our content strategy, helping us to engage with our audience and establish thought leadership in our industry. The team at Alkalyne Solutions was a pleasure to work with, consistently hitting milestones and always available to answer our questions. We couldn’t be happier with the outcome.”
— Marcus Malone, President, HRO Resources