Food Packaging Design

As part of their efforts to enhance the guest experience, the Minor Theatre sought to create a unique in-theater treat: custom-branded Humboldt Chocolate bars. They needed packaging that would feel as timeless and authentic as the theater itself—while standing out as a premium offering to moviegoers.

As a freelance packaging designer, I developed custom layouts that respected the theater’s historic roots while navigating complex printing requirements to achieve a premium, memorable result.

Minor Theatre needed chocolate packaging that would:

• Honor the theater’s long-standing visual identity
• Appeal to both first-time visitors and longtime patrons
• Integrate specialized print techniques (including white ink on kraft paper)
• Feel high-end while remaining true to the theater’s accessible charm

The Milk Chocolate variant presented a specific technical challenge—requiring white ink printing on kraft paper, a process demanding precision and the right production partner.

I crafted packaging designs that merged heritage and elegance seamlessly:

• Brand-Integrated Layouts:
  The design harmonized with Minor Theatre’s visual brand, using typography, colors, and layout choices that feel classic yet fresh.
• Premium Materials:
  To enhance the tactile experience, I selected kraft paper stock and coordinated with a specialized printer to successfully apply white ink—a rare but striking technique.
• Custom Vendor Management:
  I sourced and collaborated directly with the printer to manage proofing, color matching, and production oversight—ensuring the final result was as polished as the concept.

The final product:

• Delivered a premium, tactile experience for Minor Theatre guests
• Became a memorable brand extension—blending taste, tradition, and storytelling
• Helped Minor Theatre offer a confectionery product that reinforced brand loyalty
• Showcased how thoughtful design can elevate even small-scale brand touchpoints

The chocolate bars became more than just a treat—they became part of the theater’s legacy experience.

“The collaboration with Andrew was a transformative journey for our confectionary line. His digital marketing services give him the ability to materialize our vision into the exquisite packaging that now graces our chocolate bars. Andrew’s innovative design has elevated our customer experience, intertwining the taste of our chocolates with the legacy of our theater.”
– Joshua Neff, Owner of The Minor Theatre