Fitness Website Design

Live Athletics is a sports rehabilitation and physical therapy clinic based in Thousand Oaks, California—trusted by athletes, coaches, and professionals looking for peak performance recovery. Their previous website functioned fine—but it lacked the polish and cohesion expected of a brand operating at their level.

As a freelance designer and developer, I was brought in to elevate their digital presence—refining their visual identity, streamlining user experience, and building a WordPress site that reflects their expertise and energy.

Live Athletics had outgrown its website. Key issues included:

• Inconsistent fonts, colors, and spacing across pages
• An outdated color palette that didn’t match the brand’s energy
• A layout that lacked flow and hierarchy
• No clear UX strategy for engaging prospective clients

While the business was known for excellence in performance therapy, the website didn’t support that same level of trust or engagement.

I led a complete design refresh using a custom WordPress theme and refined design system.

Key improvements included:

• A bold, athletic color scheme that better matches the brand personality
• Unified fonts and page templates for brand consistency
• Improved layout and navigation for intuitive user journeys
• Responsive design optimized for mobile visitors (especially on-the-go athletes)
• Clean service pages and CTAs that direct users to take action

This wasn’t a full content overhaul—it was a precision redesign focused on visual clarity and professionalism.

Live Athletics now has a website that:

• Reflects their brand strength and attention to detail
• Supports client conversion through better design and structure
• Delivers a smoother, more engaging mobile experience
• Creates a cohesive digital presence worthy of their reputation

The result is a website that performs with the same confidence and clarity as their training programs.

“After partnering with Alkalyne Solutions, our website finally reflects the high-quality experience we provide at Live Athletics. Andrew didn’t just update our look; they revitalized our entire digital presence, making it sleek, consistent, and reflective of our brand. This has been a game-changer for attracting new clients and keeping our existing ones engaged.”
— Zach Ray, Owner, Live Athletics