Ecommerce Web Design

Alpec is a longtime leader in laser pointer manufacturing with more than 32 years in the industry and the world’s largest inventory of ready-to-ship laser pointers. While their product line and customer service were top-tier, their outdated eCommerce platform was holding them back.

As a freelance digital marketing partner, I worked with RSO Consulting to rebuild Alpec’s online storefront—creating a fast, modern, WordPress-powered site designed for scale, optimized for conversions, and integrated with powerful marketing tools.

Alpec’s legacy website couldn’t keep up with the demands of modern eCommerce:

• Limited support for marketing integrations like abandoned cart recovery
• Inflexible architecture that restricted content and product expansion
• Poor mobile usability and slow performance
• No infrastructure for conversion tracking or remarketing

They needed a platform that could handle high product volume, deliver a smooth user experience, and give their team better insight into customer behavior.

eCommerce Platform Modernization
Working alongside Alpec’s marketing agency RSO, I rebuilt the site on WordPress using a flexible eCommerce stack that allows for expansion, content updates, and third-party integrations without developer bottlenecks.

Mobile Optimization
The entire site was designed and developed with mobile-first responsiveness in mind, ensuring a seamless experience across devices and screen sizes.

Conversion-Focused Features
I implemented functionality for abandoned cart tracking, remarketing scripts, and analytics integration—laying the groundwork for smarter campaigns and higher ROI.

Streamlined UX & Performance
I restructured the product navigation and category hierarchy to make browsing intuitive, and optimized load times to improve engagement and reduce bounce.

Alpec’s new website now:

• Supports modern eCommerce tactics like cart abandonment recovery
• Provides a smooth mobile experience across a wide product catalog
• Enables easy updates and scaling through a flexible backend
• Offers real-time data insights for smarter marketing decisions
• Strengthens brand perception with a professional, high-performing storefront

“We’ve seen a remarkable transformation in our online sales and customer engagement since Alkalyne revamped our website. The ability to track customer behavior and recover abandoned carts has been a game-changer for us. Alkalyne’s digital marketing services have not only updated our digital storefront but also empowered our business with tools to thrive in an increasingly competitive market.”
— Santino Cantalupo, President, Alpec