Digital Product Website Design
Digital Product Website Design Brief
The Paul Ekman Group is a global leader in emotional awareness and deception detection. Their tools have been used by the CIA, law enforcement, and even Disney Pixar. But when their website redesign stalled due to a sudden developer exit, they needed someone to step in quickly—and carry the project across the finish line without compromising precision or performance.
As a freelance web developer, I was brought in to reconstruct and complete the redesign—working within the existing vision while ensuring all custom-built training tools remained intact and operational.
The Challenge
PEG’s relationship with their previous developer ended mid-project, leaving them with:
- An incomplete redesign
- Live training tools requiring careful handling
- Custom-coded modules that couldn’t be broken
- A need to preserve brand credibility and user trust
- No roadmap or documentation from the former developer
This wasn’t a start-from-scratch job—it required technical fluency, quick adaptation, and a commitment to delivering a seamless user experience.
My Solution
I migrated and rebuilt the existing design on WordPress, carefully reconstructing layout components from a test server. Then I expanded the unfinished website design system across the entire site—including the blog, shop, and support pages—while ensuring the original training tools continued to function flawlessly.
Key deliverables included:
- Design system consistency across all pages
- Preservation of custom functionality for training modules
- Speed and performance optimization
- Seamless integration of blog and eCommerce features
- QA testing for reliability across devices and platforms
The entire process required a mix of development precision, brand sensitivity, and collaboration with the PEG team.
The Outcome
Paul Ekman Group’s new website now:
- Matches the credibility of their brand and clientele
- Supports both sales and education through a unified UX
- Maintains all existing tool functionality without disruption
- Offers a more modern and responsive design
- Reflects the scientific authority and innovation PEG is known for
The relaunch turned what could’ve been a stalled, disjointed rollout into a cohesive and elevated digital experience.
What The Client Said
“After an unexpected disruption with our previous developer, Andrew stepped in with remarkable agility and expertise. He didn’t just finish what was started—he enhanced it with his digital marketing services, delivering a website that truly reflects the excellence of our training tools and the depth of our research. His ability to integrate complex functionalities within a user-friendly interface has elevated our digital presence significantly. We’re grateful for his dedication and impressed by his skillful execution.”
— Stephanie Lefler, Executive Director, Paul Ekman Group
Freelance Digital Product Website Design That Preserves What Matters
If you’re launching a digital product or need help rescuing a complex project, I offer freelance development support that bridges design, strategy, and functionality—with zero disruption to what’s already working.