Digital Marketing Website Design

RSO Consulting specializes in SEO and digital strategy for businesses across industries. Their expertise in driving online visibility was unmatched—but their own website wasn’t performing at the level they needed to showcase that authority.

As a freelance web developer and designer, I worked closely with their leadership team to rebuild their digital presence using a high-performance framework tailored for SEO, speed, and a modern user experience.

RSO Consulting’s existing site faced several key issues:

• Slow load times were negatively impacting SEO rankings and user retention
• Outdated design didn’t fully represent their brand’s innovation and professionalism
• Poor content organization made it harder for visitors to explore services and case studies
• Technical limitations restricted scalability and ongoing optimization

They needed a website that would not just look better—but perform better across all critical metrics.

I recommended rebuilding the site using NextJS, a React-based framework optimized for speed, SEO, and scalability.

Key deliverables included:

• Server-side rendering (SSR) for faster initial page loads and improved SEO indexing
• Modern, clean design aligned with RSO’s brand and target audience expectations
• Reorganized navigation and content structure to improve UX and lead flow
• Performance tuning and image optimization for enhanced speed across devices
• SEO-focused architecture to position the site for organic growth post-launch

Every decision—from design to backend optimization—was made with performance and marketing success in mind.

With the launch of the new website design, RSO Consulting achieved:

• Significantly faster load times across desktop and mobile
• Stronger SEO performance and better crawlability for Google and Bing
• A refined, professional brand presentation that resonates with prospects
• Higher user engagement through clearer content paths and service pages

The redesigned website now acts as a stronger lead-generation and branding tool—fully aligned with RSO’s business goals.

“We were looking for a way to not just elevate our website’s design but also its performance. Andrew delivered on both fronts. His recommendation to use NextJS transformed our site speed from sluggish to lightning-fast, which has been a game-changer for our user engagement and SEO efforts. The new design perfectly encapsulates our brand’s vision and professionalism.”
– Rob Sanders, CEO, RSO Consulting