Custom Rolling Tray Design

In the highly competitive cannabis industry, creating memorable branded merchandise isn’t just a nice-to-have—it’s a strategic advantage. UpNorth Distribution understood this and set out to design a custom rolling tray that would embody their premium image and offer real value to their loyal customers.

As a freelance designer and production partner, I helped bring this vision to life—overseeing everything from vendor sourcing to final product design for a high-quality, limited-run merchandise launch that perfectly reflected UpNorth’s brand identity.

UpNorth needed more than just another piece of branded merchandise. Their goals were to:

• Create a functional, stylish rolling tray their customers would actually want to use
• Source a reliable manufacturing partner capable of producing high-end quality at scale
• Design a tray that reflected their clean, premium brand identity
• Deliver a product that would stand out in a saturated cannabis market

It wasn’t enough to just look good—the product had to feel like UpNorth.

I led a full-cycle project from concept through production:

• Vendor Sourcing:
  Conducted extensive research to find a trusted manufacturer capable of delivering durable, high-quality trays that met UpNorth’s standards.
• Custom Rolling Tray Design:
  Created multiple layout concepts blending sleek minimalism with bold brand elements. Collaborated with the UpNorth team to select a final design that was elegant, practical, and highly recognizable.
• Production Oversight:
  Managed quality control throughout the production of 300 limited-edition trays, ensuring each piece met the brand’s expectations for excellence.

The UpNorth custom rolling trays were:

• An instant hit with customers, becoming a highly sought-after collectible
• Praised for their high-quality construction and elegant design
• A valuable brand asset that reinforced UpNorth’s commitment to premium experiences
• A testament to the power of custom merch done right—bridging brand and lifestyle seamlessly

This limited release elevated UpNorth’s brand presence and created deeper loyalty among their most passionate customers.

“Andrew was instrumental in expanding our brand presence through their design and production of our custom rolling trays. He delivered a product that our customers love, perfectly aligning with our brand’s image and quality standards. This limited run has been a fantastic addition to our merchandise line, and we’re thrilled with the response from our community.”
— Geoffrey Hoopes, CEO, UpNorth