Custom Business Card Design
Custom Business Card Design Brief
In a crowded cannabis distribution market, UpNorth Distribution knew they needed business cards that went beyond basic information—they needed a tactile, visual extension of their premium brand. Their request: a custom-designed card featuring their iconic green logo in a foil-like finish that would leave a lasting impression.
As a freelance designer, I managed both the creative direction and production process—delivering high-quality business cards that capture UpNorth’s identity at first glance.
The Challenge
UpNorth’s vivid green brand color is central to their identity. They needed:
- Custom metallic detailing to match their exact shade of green
- Premium cardstock and printing quality to reflect their top-tier positioning
- Vendor sourcing for specialized metallic ink or foil stamping beyond traditional gold and silver options
Finding a production partner that could deliver this level of customization—without compromising quality—was critical.
My Solution
I approached the project with a full-service mindset:
- Custom Design: Developed a clean, bold card layout that centered UpNorth’s circular brand mark, ensuring maximum visual focus.
- Vendor Sourcing: Conducted an extensive search, ultimately selecting a production partner capable of custom metallic ink application (replicating foil effects in non-traditional colors).
- Color Precision: Collaborated directly with the printer to fine-tune the metallic green to match UpNorth’s brand palette perfectly.
Production Management: Oversaw proofing, color matching, and final production to guarantee quality at every step.
The Outcome
The finished business cards:
- Featured a vivid metallic green logo that immediately catches the eye
- Delivered a premium, tactile experience that reinforces UpNorth’s reputation
- Set a higher standard for their printed brand collateral
- Became a key touchpoint in UpNorth’s client and partner relationships
The cards didn’t just share contact information—they told UpNorth’s brand story in a single glance.
What The Client Said
“Our business cards are often the first physical impression clients have of UpNorth, and Andrew ensured that impression is unforgettable. The metallic green finish is stunning, and the entire experience feels premium—exactly what we wanted. His attention to detail raised the bar for all of our branding materials”
— Geoffrey Hoopes, CEO, UpNorth Distribution
Freelance Custom Business Card Design That Elevates Brands
When you need more than just another business card, I help brands design unforgettable first impressions through strategic, premium print design and production management.