Consultant Website Design

KM Consultants is a trusted advisor in the HR and payroll services industry. They connect businesses with the right providers—offering clarity and expertise in a space that’s often filled with complexity. They needed a website that reflected their professionalism, simplified their services, and helped potential clients quickly understand the value they bring.

As a freelance digital marketing partner, I led the strategy, design, and development of their new website to create a clear, user-friendly experience that supports lead generation and brand trust.

KM Consultants needed a modern website that:

• Positioned them as a credible, experienced consulting firm
• Explained their offerings without overwhelming visitors
• Encouraged lead submissions from businesses needing HR/payroll help
• Translated their personal, stress-free approach into a digital experience
• Refined their branding and optimized it for digital and print

Their previous site lacked structure, clarity, and mobile usability—creating friction for users and missed opportunities for engagement.

User-Focused Design Strategy
I created a simple, modern website layout that makes it easy for visitors to understand what KM Consultants does and how they can help. Information is organized intuitively, and calls-to-action are placed to encourage engagement without pressure.

Mobile-First Development
The site was built to perform seamlessly across all devices, with fast load speeds, responsive layouts, and simplified navigation.

Logo Cleanup & Vectorization
I refined KM Consultants’ original logo and created a clean, scalable version for digital and print applications—improving consistency across all brand touchpoints.

Brand Messaging Support
I helped shape the page copy and service explanations to align with their consultative, people-first approach—ensuring clarity while maintaining professionalism.

KM Consultants’ new site now:

• Positions them as a polished, approachable firm
• Simplifies the client journey with better structure and language
• Increases trust and conversions with a clear value proposition
• Performs well across mobile and desktop
• Reflects their brand values visually and functionally

The new digital presence supports their goal of becoming the go-to HR and payroll consultant for small and midsize businesses.

“We couldn’t be happier with the website that Alaklyne Solutions created for us – Andrew’s digital marketing services hit every mark and he went above and beyond for us. We’ve already recommended Alkalyne to other business owners in our network. We are thrilled to have Andrew on our team!”
– Krystal Malone, Founder, KM Consultants