Cannabis Website Design
Cannabis Website Design Brief
UpNorth Distribution, a California-based cannabis brand, needed a website that reflected the quality of their products and the ambition behind their vision. As a fast-growing company with a curated selection of top-tier strains, they wanted a digital experience that spoke to both consumers and potential partners—while staying compliant and easy to navigate.
As a freelance web designer and developer, I partnered with their leadership team to build a fast, clean, and informative website that elevated their brand and helped them stand out in a crowded market.
The Challenge
UpNorth needed a website that:
- Clearly showcased their premium cannabis strains
- Directed users to dispensaries that carry their products
- Positioned them as a reputable partner for brands and farms
- Felt modern and trustworthy without being overbuilt or hard to manage
- Complied with cannabis industry marketing guidelines
They were launching into a competitive and highly regulated industry—first impressions would be everything.
My Solution
I designed and developed a small business brochure website focused on clarity, experience, and long-term brand equity.
Key features included:
- A clean, modern design that communicates quality and professionalism
- Strain detail pages that highlight product features and attributes
- A store locator map to help users find nearby dispensaries
- Partner showcase sections for brands and farm collaborators
- A CMS-powered backend for easy updates
Every element of the site was created to build confidence—whether the visitor was a customer, retailer, or potential strategic partner.
The Outcome
The new UpNorth website design helped the company:
- Establish a professional online presence aligned with their brand identity
- Drive more traffic to dispensary locations
- Earn praise from industry partners and customers alike
- Set a foundation for ongoing marketing and content efforts
- Create a clear, credible first impression in a crowded market
What The Client Said
“After launching our website crafted by Alkalyne, we’ve not only seen an uptick in online traffic but have also received glowing feedback from our partners and customers. Their team understood the essence of our brand and translated it into a digital experience that resonates with our audience. Alkalyne has been instrumental in amplifying our online presence.”
— Geoffrey Hoopes, CEO, UpNorth Distribution
Freelance Cannabis Website Design That Elevates Your Brand
Whether you’re a cannabis business launching your first website or an agency supporting a client in the space, I provide reliable, freelance support that combines clean design, compliant structure, and strong marketing foundations.