Product Branding
Product Branding Brief
UpNorth Distribution expanded its product lineup with Daze Off, a new line of premium cannabis strains designed to embody leisure and laid-back luxury. To bring this vision to life, they partnered with me to develop a complete product branding package that would stand out in a competitive California market—and resonate emotionally with consumers.
As a freelance designer, I created a custom logo, strain-specific color palettes, and packaging artwork, delivering a cohesive brand identity that captured the spirit of Daze Off from first glance.
The Challenge
UpNorth needed branding that would:
- Visually express the calming, immersive nature of Daze Off strains
- Differentiate between Indica, Sativa, and Hybrid products
- Feel premium and collectible, not generic
- Comply with cannabis packaging regulations while maintaining visual storytelling
The goal was to make Daze Off instantly recognizable—and irresistible—on crowded dispensary shelves.
My Solution
I worked collaboratively with UpNorth’s team to shape every aspect of the Daze Off brand identity:
- Logo Design:
Crafted a vaporwave-inspired logo featuring “Daze Off” set over an orange sun and color-gradient bands, evoking the feel of a dreamy sunset. - Strain Color Palettes:
Developed distinct palettes for each product type:- Purple/Pink for Indica’s soothing effects
- Yellow/Orange for Sativa’s energizing vibe
- Green/Blue for Hybrid’s balanced nature
- Label and Packaging Design:
Designed detailed label artwork for eighth jars and custom tamper-proof stickers—ensuring regulatory compliance without sacrificing style.
Each design choice reinforced the Daze Off ethos: quality, relaxation, and elevated experiences.
The Outcome
The Daze Off branding launch was a resounding success:
- Cemented Daze Off’s position as a premium brand within UpNorth’s portfolio
- Created instant shelf recognition through bold, differentiated packaging
- Enhanced customer loyalty and collectability among cannabis consumers
- Delivered a memorable unboxing experience that matched the product’s promise
The branding didn’t just meet expectations—it helped Daze Off build lasting emotional connections with its audience.
What The Client Said
“Andrew translated our vision into a brand that our customers instantly connect with. The Daze Off logo and packaging are beautiful, functional, and help differentiate our strains clearly. It’s been a key part of the brand’s early success”
– Geoffrey Hoopes, CEO, UpNorth
Freelance Product Branding That Tells Your Story
Whether you’re launching a new product, expanding a brand, or refreshing your visual identity, I help businesses design bold, meaningful branding that drives recognition, loyalty, and growth.