Brochure Design
Brochure Design Brief
Humboldt Alchemy Group, a respected name in cannabis vaporizer products, needed a brochure that could reflect the premium nature of their offerings while standing out in a highly competitive market. They sought a design that was compact, visually striking, and information-rich—ready to make an impact at retail locations, tradeshows, and distributor meetings.
As a freelance graphic designer, I worked with their team to develop a custom tri-fold brochure that blended brand storytelling, detailed product information, and clean, modern design.
The Challenge
The project had to deliver on several fronts:
- Communicate detailed product information clearly within limited space
- Align with Humboldt Alchemy Group’s established branding guidelines
- Stand out visually in a saturated cannabis industry
- Maintain brand consistency across imagery, typography, and messaging
- Create a print-ready layout optimized for production without compromise
The brochure needed to function as both an educational tool and a brand touchpoint—requiring careful balance between visual and informational priorities.
My Solution
I developed a full tri-fold brochure design that:
- Showcased product imagery and key selling points in a clean, organized format
- Used brand-driven typography, colors, and layouts to maintain visual consistency
- Structured content logically to guide readers through brand story, product benefits, and usage details
- Optimized the design for print production, collaborating with a trusted vendor to ensure premium quality across the final product
The collaborative review process allowed for fine-tuning the content while ensuring the layout remained engaging and easy to navigate.
The Outcome
The finished brochure delivered exactly what Humboldt Alchemy Group needed:
- A polished, professional print piece that enhanced product visibility
- Improved brand storytelling through cohesive, high-impact design
- A valuable tool for sales teams and distributor partners
- Positive client and customer feedback on both clarity and design quality
The brochure became an integral part of Humboldt Alchemy Group’s marketing toolkit—supporting their growth and reinforcing their reputation for excellence.
What The Client Said
“Andrew surpassed our expectations with the brochure design. His ability to distill our brand and products into such a clear, visually striking format has been a huge asset to our marketing. We’ve received fantastic feedback from partners and customers alike.”
— Eric Martin, CEO, Humboldt Alchemy Group
Freelance Brochure Design That Moves Brands Forward
Whether you’re promoting a product line, introducing your brand at events, or enhancing your sales materials, I offer freelance brochure design that turns print collateral into powerful brand tools.