B2B Website Design

Unscratch the Surface a glass resurfacing company based in Camarillo, came to me with a newly redesigned website that looked sharp but was underperforming in search. Their recent visual refresh had unintentionally caused serious backend issues—breaking SEO functionality and weakening their online presence.

As a freelance digital partner, I was brought in to resolve these problems without undoing the sleek design their customers had come to appreciate.

The previous redesign had introduced:

• A loss of critical SEO structure (meta tags, alt attributes, semantic markup)
• Backend inefficiencies and poor content organization
• Broken or missing elements like empty image tags
• A content management system (CMS) structure that was difficult to maintain

Unscratch the Surface needed a fix that preserved the site’s new visual style while restoring its technical integrity—a delicate task that required rebuilding under the hood without touching the front end.

I recommended rebuilding the site on a new WordPress theme that would allow us to:

• Replicate the upgraded visual design
• Maintain custom post-type functionality from the previous backend
• Restore core SEO features, including meta tags, image alt attributes, and page structure
• Optimize performance without altering the customer-facing layout

The goal was to restore confidence in both search visibility and site stability—without interrupting the user experience.

With the new theme applied and SEO foundations restored, the site now:

• Performs better in search rankings
• Offers improved accessibility and backend consistency
• Maintains its polished, modern design
• Positions Unscratch the Surface as both technically credible and visually professional

The result is a high-performing B2B website that works as well behind the scenes as it looks on the surface.

“We thought our website’s facelift was a step forward until SEO issues began surfacing. Partnering with Andrew was the best decision we made. His digital marketing services not only fixed our back-end issues but did it so smoothly, our customers never noticed the change — except for our improved online presence, that is.”
— Richard Evans, CEO, Unscratch the Surface, Inc.