Automotive Website Design

Full Scale Hot Rods & Customs is a Ventura-based shop known for top-tier hot rod restoration, fabrication, and award-winning builds. While their garage was turning heads, their outdated website wasn’t capturing the detail, artistry, or customer praise they’d earned. They needed a modern site that reflected the high quality of their work—and made it easier for new clients to trust them.

As a freelance designer and developer, I rebuilt their website with a sharp visual design, integrated social proof, and functionality that turned a passive site into a powerful marketing tool.

Full Scale’s previous site was more digital brochure than business asset. They needed a redesign that could:

• Showcase their portfolio with large, immersive visuals
• Centralize reviews from platforms like Google, Yelp, and Facebook
• Highlight media recognition and industry accolades
• Create a seamless, mobile-first user experience
• Convert visitors into inquiries and consultations

Their craftsmanship already set them apart—now they needed a site that backed it up.

I developed a clean, custom WordPress site focused on visual storytelling and trust-building features.

Key upgrades included:

• Integrated review aggregation from Google, Yelp, and Facebook
• Media recognition section with clickable features and publication logos
• Visual-first portfolio layout to spotlight custom builds
• Mobile-optimized navigation and layout for on-the-go users
• Streamlined contact functionality to drive more inquiries

The result: a high-impact website that turns heads—and earns clicks.

Full Scale’s new website now:

• Provides a professional, mobile-friendly showcase for their custom builds
• Displays third-party reviews and media features on the homepage
• Strengthens trust with prospective clients through social proof
• Converts more visitors into consultations and service inquiries
• Reflects the passion and detail that defines their work

“Andrew has exceeded our expectations in bringing our digital presence up to speed with the quality of our work at Full Scale Hot Rods & Customs. The new website is not just a showcase of our projects; it’s a narrative of our dedication and passion for hot rods that our customers can experience firsthand. The integration of reviews and media features has significantly boosted our credibility among clients, new and old alike. We couldn’t be happier with the increased business and positive feedback since the launch.”
— Kim Moffat, Office Manager, Full Scale Hot Rods & Customs