Agriculture Fertilizer Website Design

Mills Nutrients is a respected Dutch plant fertilizer company trusted by growers ranging from hobbyists to large-scale operations. Their product line—including Basis A&B, C4, and the highly regarded Vitalize—is known for precision and results. But their website needed a serious update to match the quality of their brand.

As a freelance web designer and developer, I led the rebuild of Mills’ WordPress website—enhancing the user experience, building interactive tools for growers, and implementing smart features to meet complex advertising requirements.

Mills needed more than a fresh coat of paint. Their priorities included:

• Modernizing the website’s design and improving responsiveness
• Maintaining their WordPress framework for easy backend updates
• Building an intuitive, accurate Nutrient Calculator
• Creating a geo-targeted content swap system to comply with U.S. state-specific advertising regulations

This project required a blend of strong UX design, custom feature development, and regulatory awareness.

I designed and developed a custom WordPress theme tailored to Mills’ needs. Core deliverables included:

• Fully responsive website design that reflected their premium brand identity
• A custom Nutrient Calculator that allowed growers to input variables and generate precise feeding schedules
• A geolocation-based text-swapping feature that automatically adjusts messaging for different U.S. states
• Optimized performance across desktop and mobile to ensure growers had quick, easy access to what they needed

These features turned the site into a more powerful tool for customers—and a smarter marketing platform for Mills.

With the new site in place, Mills Nutrients saw:

• A cleaner, faster user experience that matched their global brand
• More engagement from growers using the Nutrient Calculator
• Increased confidence in their U.S. marketing through compliant messaging
• A site structure built for future scalability and regional customization

“We’re thrilled with the transformation Alkalyne’s digital marketing services has brought to our website. The intuitive design and innovative features like the Nutrient Calculator have notably enhanced our customer engagement. Alkalyne’s attention to detail and tailored solutions, especially with the geolocation text functionality, have made a significant impact on our marketing efforts. Partnering with Alkalyne has been a seamless and successful journey.”
— Sam Kagan, Marketing Director, Mills Nutrients