Full Scale Auto Shop Website Design Brief

Full Scale Hot Rods & Customs, renowned for their mastery in custom fabrication and hot rod restoration, recognized the need to revamp their digital presence to match the quality of their craftsmanship. Situated in the heart of Ventura, CA, their legacy of transforming automotive dreams into reality demanded an online presence that would accurately reflect their expertise and bolster their reputation in the hot rodding community.


The primary challenge was to modernize Full Scale's website, transforming it from a mere digital brochure to a compelling portfolio showcasing their artistry. The existing platform failed to effectively highlight customer satisfaction and the acclaim they had garnered from prominent online automotive publications. Moreover, there was a pressing need to streamline the integration of customer feedback from various platforms onto their homepage.


Our solution was to craft a sleek, user-friendly website with dynamic content integration. We introduced a feature that aggregates reviews from Google, Yelp, and Facebook directly onto the homepage, offering prospective clients a transparent view of Full Scale's service excellence. We emphasized their media recognition by incorporating links and featured images from online automotive publications, creating a gallery of their celebrated work that resonates with the ethos of the hot rod community.

Full Scale Hot Rods Homepage 1 Full Scale Hot Rods Homepage 2


The newly designed website now serves as a testament to Full Scale's industry leadership, providing a seamless user experience while projecting their brand's story through visual and narrative elements. The inclusion of social proof through reviews and media features has established a deeper level of trust with potential customers, resulting in increased inquiries and engagement.

Client Testimonial

"The team at Alkalyne has exceeded our expectations in bringing our digital presence up to speed with the quality of our work at Full Scale Hot Rods & Customs. The new website is not just a showcase of our projects; it's a narrative of our dedication and passion for hot rods that our customers can experience firsthand. The integration of reviews and media features has significantly boosted our credibility among clients, new and old alike. We couldn't be happier with the increased business and positive feedback since the launch."
— Kim Moffat, Office Manager, Full Scale Hot Rods & Customs

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