Every business has its slow seasons. For some it’s the post-holiday slump. For others, it’s summer, or the weeks between big local events. You know it’s coming—you feel it in your call volume, your bookings, your traffic.
Most business owners treat slow seasons like a waiting game. But here’s what I’ve learned working with dozens of local businesses and agencies:
A slow season is one of the best times to invest in marketing.
Not only can it keep revenue steady—it can set you up for a stronger, more profitable busy season ahead. If you’re not sure what to focus on when things quiet down, here’s how I help clients turn slow months into smart momentum.
1. Improve Your Website While You’re Not Swamped
When business is booming, the website always gets pushed to the back burner. But when things slow down? That’s your chance.
Use this time to:
- Update outdated content and services
- Add new location or service pages
- Improve site speed and mobile usability
- Refresh your calls to action and contact forms
These updates not only improve user experience—they can directly boost your SEO and conversions. I’ve had clients make small site tweaks in a slow month that led to double the leads during their busy season.
2. Build or Boost Your Review Strategy
Let’s be honest—asking for reviews gets overlooked when you’re juggling clients. But slow seasons are the perfect time to:
- Send follow-up emails or texts to past customers
- Set up a system to collect reviews automatically moving forward
- Respond to existing reviews (yes, even the old ones)
Strong, recent reviews improve your local ranking and give potential customers more confidence in choosing you.
I offer a fully managed review system for clients that keeps this running all year long—so you’re not scrambling when things pick up again.
3. Create Content That Brings In Leads Later
The content you publish today can drive traffic for months or even years.
Slow periods are a great time to:
- Write blog posts that answer common questions
- Create service-area pages to boost local SEO
- Record videos or customer testimonials
- Build out a knowledge base or FAQ section
It’s not about churning out fluff—it’s about creating helpful content that supports your business goals. I help clients prioritize what to write (and how to write it) so that it actually works.
4. Run a Small, Strategic Ad Campaign
You don’t need a huge ad budget to make an impact. A well-targeted campaign during a slow season can:
- Keep leads coming in when organic traffic drops
- Promote a seasonal offer or discounted service
- Retarget people who’ve visited your site but didn’t convert
I’ve seen clients spend a few hundred dollars during a slow stretch and book enough work to carry them through.
If you’re not sure what platform to use—Google, Meta, Reddit, or elsewhere—I’ll help you choose based on your audience and goals.
5. Clean Up Your Online Presence
A slow season is the perfect time to run a digital cleanup:
- Update your Google Business Profile with new photos or services
- Fix inconsistent listings across the web
- Audit your SEO titles, descriptions, and schema
- Set up analytics tracking if you’re not already doing it
These updates don’t take much time, but they compound in value. And when traffic picks back up, you’ll be in a much stronger position.
You Don’t Have to Just Wait It Out
Slow seasons don’t have to mean stalled growth. With the right strategy, they can be your most valuable prep time—clearing the runway for your next big push.
If you’re not sure where to start, I’m here to help.
Contact me today and I’ll walk you through what you can improve during your slowest month—so your next busy season is your best yet.
