Alkalyne Blog
Insights from the Digital Frontier
Should You Hire an SEO Freelancer or Keep Marketing In-House?
May 12, 2025
If you’re like most small business owners I’ve worked with, digital marketing often hovers somewhere between “urgent” and “overwhelming” on your to-do list. Maybe you’ve dabbled with SEO articles yourself, or maybe you’ve got a marketing coordinator who toggles between social posts, website updates, and answering phones. But sooner or later, the question comes up:…
Why Getting Your Business on Apple Maps Is More Important Than You Think
When we talk about local SEO, most business owners immediately think of Google—and for good reason. Google Search and Google…
From Cartridges to Code: How Video Games Sparked My Career in Tech
Before I ever wrote a line of code or launched a freelance business, I was just a kid glued to…
5 Signs Your Small Business Website Needs a Rebuild Instead of an Update
If you’re running a small business, your website is probably the workhorse behind almost every sale and inquiry. But over…
5 Essential Elements of a High-Converting Small Business Website
For most of the small business owners and agency leads we work with at Alkalyne Solutions, a website is much…
Local SEO vs. Google Local Service Ads: Which One Do I Recommend to Clients?
If you run a small business, you’ve probably heard two things over and over again: As a freelance digital marketing…
How I Help Local Businesses Get Found in Voice Search
If you’ve ever asked Siri where to eat or told Google to “find a plumber near me,” you already understand…5 Website Must-Haves I Always Recommend to Small Business Clients
Whether I’m building a site for a local service business or consulting with an agency that needs white-label support, one…
Why Your Website Isn’t Bringing You Leads—And How to Fix It
Let me guess—you’ve spent good money on your website. It looks clean, it loads fast enough, and your business is…
Why Agencies Trust Me to Handle the Work They Can’t Keep Up With
I’ve worked with enough agency owners and account managers to know how the story usually goes: things start off manageable,…
What Google Really Wants from Your Website in 2025
Every time Google updates its algorithm, business owners and agencies alike brace for impact. Rankings shift, traffic drops, and suddenly…
Let's Make a Digital Marketing Impact Together
As a fellow business owner, I’m passionate about empowering small businesses to thrive in today’s competitive market. Whether you have a vision or need our expertise to develop a strategy, I’m here to provide personalized, impactful solutions that drive your business forward.
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- Tailored Solutions: I understand that every business is unique—my solutions are customized to fit your specific needs and goals.
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