Alkalyne Blog
Insights from the Digital Frontier
5 Signs Your Local SEO Strategy Is Missing the Mark (And How to Fix It)
May 29, 2025
Ever feel like your website is working harder than you are, but somehow the phone isn’t ringing—or if it is, it’s not with the right kind of calls? You're definitely not alone. As someone who gets deep in the weeds with small business owners and agency partners every day, I’ve seen just how tricky local…
Is Freelancing Right for You? The Pros, Cons, and Keys to Standing Out
I’ve talked to a lot of people who’ve thought about freelancing—some who’ve taken the leap, some who are still on…
4 Steps to Seamless Handoffs with Your White-Label Web Development Partner
If you’re an agency owner or an in-house marketer who’s ever tried to work with a white-label web development partner,…
Laid Off, Leveled Up: How Losing My Job Launched My Freelance Career
After graduating with a degree in Oceanography and a minor in Computer Science, I wasn’t exactly swimming in obvious job…
5-Step SEO Audit Checklist for Small Business Websites
If you’re a small business owner or agency partner, you probably know that a lot rides on how well your…
From Sea to Silicon: How Coding Became My Turning Point
Some turning points in life are dramatic. Others creep up on you slowly—like learning to write C++ in a marine…
Local SEO Basics: A Step-by-Step Guide to Getting More Calls & Customers for Your Small Business
Ever feel like your business is invisible online, even though you know you’ve got exactly what the local community needs?…
College Confusion: How I Changed Majors (and Direction) Multiple Times
Like a lot of people, I didn’t have it all figured out when I went off to college. I wasn’t…
Should You Hire an SEO Freelancer or Keep Marketing In-House?
If you’re like most small business owners I’ve worked with, digital marketing often hovers somewhere between “urgent” and “overwhelming” on…
Why Getting Your Business on Apple Maps Is More Important Than You Think
When we talk about local SEO, most business owners immediately think of Google—and for good reason. Google Search and Google…
From Cartridges to Code: How Video Games Sparked My Career in Tech
Before I ever wrote a line of code or launched a freelance business, I was just a kid glued to…
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