Plumbing Website Design

RPM Plumbers, a dedicated plumbing services company, was struggling with an online presence that failed to reflect their professional expertise and local market reputation. Their website contained incomplete information and lacked the professional polish needed to instill confidence in potential customers. Recognizing these issues, they partnered with Alkalyne to completely overhaul their digital presence and marketing strategy.

RPM Plumbers faced several critical issues with their existing online presence:

• Outdated website design that appeared unprofessional and failed to inspire trust
• Placeholder content left by a previous agency on multiple pages, creating an impression of an unfinished business
• Lack of comprehensive service pages detailing their offerings in various service areas
• Minimal local SEO optimization, resulting in poor visibility in local search results
• Absence of targeted advertising to capture high-intent local customers
• Inconsistent business information across online directories and platforms

These issues were significantly impacting RPM Plumbers’ ability to attract new customers in their service area and effectively communicate their service offerings and expertise.

Alkalyne implemented a comprehensive digital transformation strategy addressing both their website issues and broader online presence:

1. Complete Website Redesign
   • Developed a modern, professional design that reflects the reliability and expertise of RPM Plumbers
   • Created an intuitive user experience with clear navigation and call-to-action elements
   • Implemented a mobile-responsive design to ensure optimal viewing across all devices
2. Content Development and Expansion
   • Replaced all placeholder content with professionally written, engaging copy
   • Created comprehensive service pages detailing each plumbing service offered
   • Developed location-specific content for each service area to improve local search relevance
   • Added customer testimonials and project galleries to build credibility
3. Local SEO Optimization
   • Conducted keyword research to identify high-value local search terms
   • Optimized on-page SEO elements including meta titles, descriptions, and heading structure
   • Created schema markup for improved search engine understanding of business information
   • Developed local landing pages for each service area with relevant keywords and content
4. Business Listing Management
   • Created and optimized Google Business Profile with comprehensive business information
   • Ensured consistent NAP (Name, Address, Phone) information across all online directories
   • Generated and managed customer reviews on key platforms
   • Added high-quality images and service descriptions to all business listings
5. Local Service Advertising
   • Developed targeted Google Local Service Ads to capture high-intent customers
   • Created custom ad copy highlighting RPM Plumbers’ unique selling propositions
   • Implemented geographic targeting to focus advertising budget on primary service areas
   • Established conversion tracking to measure campaign effectiveness

The comprehensive digital transformation delivered remarkable results for RPM Plumbers:

• 125% increase in organic website traffic within the first three months
• 95% reduction in bounce rate due to improved content and user experience
• 200% growth in qualified leads generated through the website and local service ads
• Top 3 positions in local map pack results for primary service-related keywords
• 47% increase in average monthly new customers attributed to improved online presence
• 68% growth in emergency service calls through Local Service Ads
• Significant expansion of service area coverage due to improved area-specific content and targeting

The new website designWeb Design & Development and digital marketing strategy have positioned RPM Plumbers as a prominent, professional plumbing service provider in their market. The improved local visibility and targeted advertising have created a steady stream of qualified leads, allowing the business to grow its customer base and service territory.

Working with Alkalyne transformed our online presence from an embarrassment to our greatest asset. We were mortified to discover our old website still had placeholder text on several pages, and the outdated design was driving potential customers away. The Alkalyne team not only created a beautiful, modern website that perfectly represents our business, but they also implemented a comprehensive digital marketing strategy that has dramatically increased our visibility and lead generation.

Their work on our local service ads has been particularly impressive—we’re now receiving daily calls from qualified customers in our target areas. The detailed service pages they created for each of our locations have also significantly improved our organic search rankings. We’ve seen a substantial return on our investment and continue to receive compliments from customers on our professional online presence.
– Josh Rodarte, Owner & CEO, RPM Rooter & Plumbing Masters