Your Team’s Missing Piece: A Developer Who Understands SEO and Clients

By Andrew Martin / White Label Support / January 31, 2025
Focused web developer building a high-performance website with analytics and SEO tools open on screen

I’ve been in this space long enough to know most developers fall into one of two camps:

  • The coders who can build anything—but don’t understand how people actually use websites.
  • The marketers who can strategize—but get stuck the moment something technical needs to happen.

And if you’re running an agency or managing web projects, you know how hard it is to find someone who understands both sides.

That’s where I come in.

I’m a developer who thinks like a marketer. I don’t just write clean code—I write code that supports conversions, improves SEO, and actually makes sense for the client’s goals.

If your team is great at strategy but short on technical execution, I might be the missing piece you’ve been looking for.

I Build Websites That Actually Perform

Your designs are beautiful. Your copy is strong. But if the developer you bring in doesn’t understand SEO, site speed, or user behavior, the final product can fall flat.

I build with performance in mind from day one:

  • Clean, semantic HTML and structured data
  • Fast-loading pages with optimized assets
  • Proper heading structure for accessibility and search
  • Mobile-first layouts and smooth UX flows
  • Technical SEO baked in—not slapped on later

The end result? A site that ranks, loads fast, and converts better—without making your design team pull their hair out.

I Don’t Just Build. I Think.

If you’ve ever worked with a developer who only follows instructions without understanding the “why,” you know how limiting that can be.

When I get involved in a project, I:

  • Ask smart questions
  • Flag potential problems early
  • Suggest better ways to structure content or flows
  • Keep both the end user and the search engines in mind

Your strategist won’t have to micromanage, and your client won’t feel like they’re speaking a different language.

I Can Speak to Clients—Or Stay Behind the Scenes

Some developers are great at code but panic when it’s time to jump on a Zoom call or explain something to a client. I’m not one of them.

If you need me to represent your team in a client-facing role, I can do that with professionalism and clarity. And if you prefer I stay white-label and behind the curtain, I’m just as comfortable doing that too.

I Work the Way You Work

Trello, ClickUp, Notion, Slack, Google Docs—whatever tools your team uses, I adapt quickly. I document my work, meet deadlines, and keep things moving without adding friction.

I don’t need hand-holding. Just loop me in, and I’ll get it done.

Let’s Fill the Gap in Your Team

If you’re constantly scrambling to find someone who “gets it”—someone who understands both the code and the conversion goals—it’s time we talked.

Reach out now and let’s see if I’m the right fit to quietly power your projects.
I’ll make your team look great and your websites work harder.

picture of Andrew Martin
ABOUT THE AUTHOR
Andrew Martin
Andrew at Alkalyne Solutions is a freelance digital marketer with over 8 years of experience helping small businesses and agencies grow online. He specializes in web design, SEO, content strategy, and white-label support—offering hands-on solutions without the fluff.
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Let’s Move Your Marketing Forward

Whether you’re a small business owner juggling too much or an agency looking for dependable freelance support, I’m here to help you get things done—strategically, efficiently, and without the fluff.

  • Hands-On Expertise
     8+ years helping businesses and agencies grow online with SEO, web design, content, and more.
  • Flexible Support
     Available for freelance, contract, and white-label work—adaptable to your team and workflow.
  • Results-Driven
     Every project is built around your goals, not trends or templates.

Reach out today to see how I can support your next move.

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